Here is how that plays out on the three platforms Australian merchants most often leave. For budget tiers and what blows quotes out, see how much a Shopify migration costs in Australia.
Maropost Commerce Cloud (Neto)
Neto was built for Australian retail, which is exactly why leaving it takes planning. The features that made it sticky - integrated shipping labels, marketplace feeds, customer group pricing - are the ones that don't come across.
What moves cleanly. Products with variants, images and inventory levels; customer records; and order history, exported via Neto's export tools or moved with a migration service. Plan to bring full order history if your service team relies on it, and reconcile counts after import rather than trusting the export blindly.
What needs rebuilding. Four things, and they are all core to how Neto stores operate:
Customer group pricing. Neto's multi-level price groups have no direct equivalent on standard Shopify. The proper home for wholesale price lists, company accounts and payment terms is Shopify's B2B functionality on Plus; smaller wholesale operations can get there with B2B apps. Either way, your pricing structure gets redesigned, not copied.
Shipping and fulfilment. Neto prints Australia Post and courier labels natively. On Shopify that job moves to StarShipIT, Shippit or Sendle. Rate logic, box rules and label workflows all need to be set up again and tested against real orders.
Marketplaces. Neto's direct eBay integration is replaced by Shopify Marketplace Connect. Listings, category mappings and pricing rules need rework, and you should expect a settling-in period on eBay specifically.
Complex products. Matrix products and kitting arrangements need restructuring into Shopify's variant model, usually with metafields or a bundles app doing the heavy lifting.
Why people are leaving. Since the Maropost acquisition, development has slowed and the ecosystem has thinned, while pricing has climbed - Maropost's published Commerce Cloud tiers now start at $199/month and run to $1,999+/month on 12-month contracts. Merchants are paying enterprise-adjacent money for a platform that is no longer moving forward.
Timeline. Four to eight weeks for a standard store; eight to twelve when B2B pricing or heavy integrations are involved.
Magento / Adobe Commerce
Magento migrations are the biggest jobs of the three, because Magento stores accumulate custom code the way sheds accumulate tools.
What moves cleanly. Catalogue data, customers and order history, including most attribute data if the export is scoped properly. Magento's flexible attribute system maps reasonably well onto Shopify metafields.
What needs rebuilding. Every extension and custom module. There is no mechanism for moving Magento code to Shopify; each piece of functionality gets an audit: replace with a Shopify app, rebuild as a custom app or Function, or retire. Most stores discover a third of their extensions exist to fix Magento itself and can simply die. Tier pricing, company accounts and quote workflows from Magento B2B map to Shopify's B2B feature set on Plus, but need proper redesign.
Why people are leaving. Cost and maintenance burden. Adobe Commerce licensing is quote-based and industry analyses put entry pricing around US$22,000/year, scaling steeply with GMV. Magento Open Source is free to license but you carry hosting, security patching and upgrades yourself - and support windows keep closing, with version 2.4.6 reaching end of support in August 2026 and no extended support available for Open Source. Every year on Magento includes a five-figure maintenance bill that Shopify simply doesn't have.
Timeline. Eight to sixteen weeks realistically. The extension audit and integration rebuild set the pace, not the data.
WooCommerce
The most mechanically straightforward migration, with two traps.
What moves cleanly. Products, customers, orders, coupons and blog content, via migration apps or structured CSV work. Standard WooCommerce data maps to Shopify well.
What needs rebuilding. First trap: plugins. Nothing built in WordPress transfers. Subscriptions deserve special care - active subscriptions and stored payment tokens need a managed transition to a Shopify subscriptions app, and this is the single most common thing DIY migrations break.
Second trap: content. If your pages are built in Elementor or another page builder, that layout work is being redone in Shopify's theme editor. Merchants consistently underestimate this because it doesn't look like "data."
Why people are leaving. The plugin stack. WooCommerce itself is free, but by the time you count hosting, premium plugin renewals, and developer hours spent untangling update conflicts, the total cost is rarely low and the reliability never matches SaaS. You are your own platform team on WooCommerce. On Shopify you are not.
Timeline. Four to eight weeks for most stores; longer with subscriptions or heavy content.
SEO and redirects: the part that decides whether the migration worked
All three platforms use different URL structures to Shopify (which enforces /products/, /collections/ and /pages/ paths). That means every indexed URL changes at launch.
The process is the same regardless of source platform: crawl the old site, export the full URL list, map every URL that has traffic or backlinks to its new Shopify home, load 301 redirects before go-live, then watch Search Console daily for the first fortnight and fix crawl errors as they surface. Done properly, rankings wobble for a few weeks and recover. Skipped, you lose organic traffic for months.
One more thing you get for free: because Shopify's legacy checkout customisation has now been fully retired (Shopify Scripts ended 30 June 2026), a migration done today lands on the current checkout architecture - extensions, Functions, proper server-side tracking - with no technical debt from day one.
The short version
Neto migrations hinge on pricing groups and shipping. Magento migrations hinge on the extension audit. WooCommerce migrations hinge on plugins and page builder content. All three hinge on redirects.
If you are on one of these platforms and weighing up the move, tell us what you are running and what has to keep working. We will tell you what moves, what gets rebuilt, and what it costs. Explore our Shopify migration process, or start an enquiry.