Harris Farm
New grocery experience is live - and still evolving.
Live rebuild for high-volume grocery, with ongoing development across checkout, locations, and scale.
Live Ongoing Grocery
Shopify Premier Partner
Shopify stores built properly - then run smarter every month.
Store builds and migrations, AI set up and kept earning, reporting your team can act on, and CRO shipped into production - one Shopify partner across all four.
Stores
AI
Reporting
CRO
Premier Partner
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Selected work Start an enquiry
Recognised brands. Real systems. Work that holds up after launch.
Who Is Elijah
New premium fragrance storefront is live.
Full rebuild for a fast-growing fragrance brand - richer brand experience, stronger commerce foundation, and reporting live from launch.
Live Rebuild Reporting Fragrance
Deiji Studios
Three-store fashion rebuild, launching soon.
Long-term partner across AU, US, and Juem. Current work: a custom theme rebuild across all three stores, with Assay reporting on what each release moves.
Rebuild Reporting International
Flook The Label
International resortwear, sold in five currencies.
Ongoing Shopify development for a fashion label shipping worldwide - collections, campaigns and a store that keeps pace with each season.
Fashion International Ongoing
Homebodii
Global-e, a fresh theme, and personalisation built in.
Theme rebuild and Global-e integration for an international sleepwear brand - with a native embroidery and personalisation tool now rolling out.
Fashion Global-e Personalisation
The Perfect Cosmetics Company
64% more orders on 36% less traffic.
Channel-matched offer landings and journey work lifted CVR 83% year-on-year - now reported through Assay as a design partner.
+83% CVR CRO 12.7% peak
Deliciously Clean Eats
New meal-delivery Shopify store is live.
Fresh storefront for a dietitian-led meal brand - weekly menus, subscriptions, delivery ops, and ongoing optimisation.
Live Subscriptions
BedsRus
Ongoing Shopify and POS support for a large AU/NZ retailer.
Management and support across a 75-store retail network, with a new Shopify theme build underway.
75 stores POS Theme build
Fast Aid
A compliance maze replaced by a two-minute quiz.
B2B rebuild for a national first-aid brand - custom kit quiz, NetSuite-connected stockist portal and resources hub.
B2B NetSuite Rebuild
Springfields
Retail and wholesale, migrated off WooCommerce.
Two Shopify stores for an Australian botanical skincare brand - DTC on springfields.au and a trade store with minimums, Net 30 terms and PO checkout.
Migration B2B DTC
What you can hire us for
Stores, AI, reporting and CRO. One team.
Stores
Build, rebuild or migrate the Shopify foundation.
Shopify and Plus builds, migrations, B2B and wholesale, Markets, checkout, custom apps and integrations - NetSuite, Celigo, Klaviyo, Xero, Salesforce. ↗AI
Set AI up properly - then keep it earning.
AI shopping readiness, product data, support triage and internal tools - tuned and extended every month. ↗Reporting
Numbers your team trusts and acts on.
Tracking that holds up after checkout changes, recurring commercial reports, and dashboards with an owner. ↗CRO
Diagnose the friction. Ship the improvement.
UX, speed, merchandising and checkout changes delivered into production - not left in a deck. ↗Ongoing partner
Keep all four moving after launch.
Retained capacity each month across development, AI, reporting and CRO. ↗Four pillars
The store, the AI, the numbers and the conversion - joined up.
Storefront architecture, B2B, Markets, checkout, custom apps and integrations your team can operate.
Product data, AI shopping readiness, support and internal tools - set up, then tuned every month.
Tracking you can trust, recurring commercial reports, and Assay separating real demand from noise.
UX, speed, merchandising and checkout changes shipped into production - not left in a deck.
Perfect Cosmetics - 3.86% to 7.08%
One technical restructure, live at grocery scale
Nearly 900 projects for 700+ merchants since 2019 alone
Viewer-local time - store selection, channels, AI carts
Platforms we work across
How the work compounds
Build. Measure. Improve. Repeat.
Launch is a point in the process, not the end of the relationship.
How working with us works →- Stores
Build
Ship the storefront, apps, and foundations the business actually needs.
- Reporting
See what is happening
Reporting shows what is really happening - which demand is real, and where it stalls.
- CRO
Ship the change
Fix the paths that waste traffic, margin, or team time - then prove it moved.
- AI + roadmap
Choose what is next
Feed the learning into the roadmap and the AI workflows your team runs, and keep improving as the business changes.
AI
AI set up properly.
Then kept earning.
Most stores have AI switched on somewhere. Few have it set up to earn. We set it up against your data and workflows, then run it with you month to month.
AI setup and ongoing AI →AI shopping readiness, product data enrichment, support triage and internal tools - connected to Shopify and the apps you already run.
Monthly tuning, the next useful workflow, and reporting on what AI is actually saving or earning - not a one-off install.
AI proposes; nearly 900 projects of experience decides what reaches your customers and your team.
Useful answers
The questions behind the brief.
What clients usually ask before we start.
Can you improve our current store, or do you only do rebuilds?
Both. We take on full rebuilds and migrations, but we also work inside existing Shopify stores - improving architecture, UX, speed, checkout, integrations and the operational layer behind the storefront.
Do you only work with Shopify Plus brands?
No. We work across Shopify and Shopify Plus - from single-store brands to multi-store retailers and B2B wholesale.
Can you handle apps, integrations and the wider stack?
Yes. Storefronts are only one part of the system. We build custom apps and admin tools, connect APIs and platforms, work across Markets and checkout, and design the logic that keeps the wider commerce operation joined up.
How do projects, retainers and ad-hoc work differ?
Projects have a defined outcome, scope and path to launch. Retainers provide ongoing development and optimisation capacity. Ad-hoc work suits a contained brief that needs experienced hands without becoming a larger engagement.
What does AI setup and ongoing AI actually include?
Setup covers AI shopping readiness, product data enrichment, support triage and internal tools, connected to Shopify and the apps you already run. Ongoing AI is the part most brands miss: each month we tune what is live, add the next useful workflow and report on what it is saving or earning.
What reporting do you set up, and where does Assay fit?
We fix tracking first, then set up recurring commercial reporting your team will actually read. On design-partner stores, Assay - Jaboo's evidence layer for Shopify - sits underneath, separating trustworthy demand from noise. It informs builds, AI and CRO alike.
Do you run marketing?
No. We do not manage ads, media or content calendars. We make everything after the click work harder - the store, the AI behind it, the reporting and the conversion path.
Next step
A new store, AI, reporting or CRO?
Send the brief. We will tell you what is worth doing first - and the clearest way to start.