more orders on 36% less traffic after journeys were tuned for TV-driven Google search, email, and brand-led intent.
Shopify development agency
Shopify stores built properly - then made better every month.
Full rebuilds for bigger brands, and a partner smaller teams can lean on for ad-hoc work. The loop is powered by Assay - our proprietary app, run in production on client stores, that scores real buyer behaviour so optimisation isn’t guesswork.
Build
Measure
Optimise
Learn
Premier Partner
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National retailers or lean teams - projects, retainers, and ad-hoc briefs when you need someone reliable to lean on.
Full circle
Build the Shopify foundation
Gather signal with Assay
Optimise journeys and ops
Learn what to ship next
Stay on for ad-hoc work
Support small teams properly
Commerce stack
Assay - proprietary to Jaboo
Build. Measure. Improve. Repeat.
Assay is our own app - no one else has it - run in production on client stores. It scores real buyer sessions so we optimise from signal, not noise.
3.86% to 7.08% year-on-year.
More than 3x the prior-year baseline.
Viewer local time Detecting time
Location-aware Shopify logic for sales channels, upsell, cross-sell, lists, and AI carts.
Selected work Start an enquiry
Recognised brands - and the smaller ops we stay close to.
Harris Farm
New grocery experience is live - and still evolving.
Live rebuild for high-volume grocery, with ongoing development across checkout, locations, and scale.
Live Assay Ongoing Grocery
Who Is Elijah
New premium fragrance storefront is live.
Full rebuild for a fast-growing fragrance brand - richer brand experience, stronger commerce foundation, and Assay tracking live.
Live Assay Rebuild Fragrance
Deiji Studios
New CRO-led rebuild underway - tracked with Assay.
Long-term partner across AU, US, and Juem. Current work: a theme rebuild with conversion focus and session scoring via Assay.
Rebuild CRO Assay International
Guide Dogs
A nationally recognised brand on the roster.
Shopify work for Guide Dogs - case study detail to follow. Assay rollout coming next so optimisation sits on the same data loop as the rest of the roster.
Brand Assay soon Case study soon
The Perfect Cosmetics Company
64% more orders on 36% less traffic.
Channel-matched offer landings and journey work lifted CVR 83% year-on-year - now with Assay live on the store.
+83% CVR Assay 12.7% peak
Deliciously Clean Eats
New meal-delivery Shopify store is live.
Fresh storefront for a dietitian-led meal brand - weekly menus, subscriptions, delivery ops, and Assay tracking live.
Live Assay Subscriptions
BedsRus
Ongoing Shopify and POS support for a large AU/NZ retailer.
Management and support across a 75-store retail network, with Assay live and a new Shopify theme build underway.
Assay 75 stores POS Theme build
Jungle Collective
A new Shopify build for a complex multi-location retailer.
Launch support across POS, location logic, and a large product base - with Assay live for ongoing optimisation.
Assay Locations POS Large catalogue
Locations
Location-aware Shopify functionality built for new channels.
Dynamic selected-store logic that unlocks sales channels, frontend personalisation, lists, cross-sell, and future AI carts.
Selected store Upsell Lists AI carts Channels
Rippl
A full Shopify customiser app for personalised cans.
App development, theme block integration, 3D rendered cans, and a full preview experience - with Assay live on the storefront.
Assay 3D preview App build
Elce Swim
A streamlined Shopify build for a multi-store fashion brand.
New build, Markets setup, Hotjar tracking, and process cleanup - Assay rollout coming so it joins the same CRO data loop as the rest of the roster.
Fashion Markets Assay soon Optimisation
Assay, our session-scoring app, run in production on client stores - separating real buyers from noise so optimisation decisions start from what actually happens, not averages.
AI proposes; nearly 900 projects of experience decides. Every recommendation is filtered through what we have watched work - and fail - since 2019.
The next advantage in ecommerce is internal: teams using AI to optimise reporting, product data, support and operations. We build that capability into the businesses we work with.
What you can hire us for
Full builds, CRO loops, and ad-hoc help when your team needs backup.
Shopify Development
Custom Shopify and Shopify Plus builds designed for performance, flexibility, checkout, markets, and location-aware logic.
Custom Apps & Integrations
Purpose-built admin tools, APIs, private apps, sales channel logic, and integrations for the way your business actually works.
Strategy & Technical Direction
Audits, roadmaps, stack decisions, and prioritisation for brands that need clarity before they build.
CRO + Assay
We do not run campaigns. We improve Shopify journeys with Assay - Jaboo’s proprietary session-scoring app, run in production on client stores, that separates real buyers from noise so CRO is evidence-led.
Ongoing & ad-hoc support
Retainers for continuous improvement, plus flexible capacity when a small operation needs something handled properly without hiring a full team.
Commerce systems
Your storefront is only one part of the system.
Fast, clear paths for customers arriving from strong marketing.
Builds, rebuilds, migrations, markets, checkout, and structure.
Theme blocks, admin tools, integrations, and sales-channel functionality.
Proprietary Jaboo app - real buyer signal instead of vanity traffic.
UX, speed, landing paths, checkout improvements, and testable changes guided by Assay.
Elevated systems for efficiency, support, reporting, and better decisions.
Build
Ship the storefront, apps, and foundations the business actually needs.
Gather data
Run Assay - our proprietary app - so you see real buyer sessions, not noise from bots and bounce traffic.
Optimise
Fix the paths that waste traffic, margin, or team time - then prove it moved.
Learn
Feed Assay insights back into the next release. Full circle - including ad-hoc work when you need to lean on us.
Next step
Big rebuild or something smaller you need handled properly?
Send the brief. We will tell you what is worth building - and where a sharper, lighter engagement is enough.